MISSION STATEMENT
To lead and develop people in the sport of synchronized artistic swimming in Alberta

VISION STATEMENT
Leading the nation in all aspects of the sport of synchronized artistic swimming.

SUCCESS STATEMENT
Synchro Alberta will have an increased number of people – athletes, coaches and officials involved in the sport.

VALUES
Synchro Alberta values integrity, collaboration, excellence and innovation.

Integrity – maintain a global perspective that is informed, ethical and accountable to our members.
Collaboration – work with our members, Synchro Canada and its’ members, funding agencies, sponsors, other sports and facilitate relations amongst our clubs, coaches, officials and athletes.
Excellence – continually strive for quality beyond the status quo in our programs and services.
Innovation – incorporate proactive, leading edge thinking and methods in the development and delivery of our programs and services.

STRATEGIC DIRECTIONS
Synchro Alberta has identified 5 strategic directions. The focus of these five strategic directions will enable Synchro Alberta to achieve success and continually work towards achieving its mission. The five strategic directions, in alphabetical order, are Advocacy, Athlete Development, Club Development, Coach Development and Official Development.

Advocacy

The future of sport requires that governments at all levels and the general public understand the value of sport and how it contributes to society.

Synchro Alberta will advocate for the sport of synchronized swimming and sport in general to increase awareness, the need for facilities and financial support.

Athlete Development

The recruitment, development and retention of athletes are the primary reasons for Synchro Alberta’s existence.

Synchro Alberta shall strive to increase and retain athletes, to provide them with opportunities that will advance their skill and overall development in both a recreational and competitive environment.

Club Development

The overall success of synchronized swimming is a result of the strength and health of our clubs and their volunteers.

Synchro Alberta will provide opportunities and resources to support our clubs.

Coach Development

An integral component to the advancement of athletes and synchronized swimming, is the recruitment, development, and retention of coaches.

Synchro Alberta will create programming that maximizes development opportunities for the coaches in our province as well as focus on recruitment and retention.

Official Development

Synchronized swimming relies heavily on the trained volunteers that judge at our competitions and evaluate our athletes.

Synchro Alberta will recruit, develop and retain officials.